Some kids in South Florida are educating other kids about the Big Fat Industries™. Kidz Bite Back™ is a kid-created, kid-communicated and kid-led campaign to prevent childhood obesity. The campaign is part of the Schools of Wellness Initiative, which is a three-year initiative designed to teach healthy habits to 4th and 5th grade students in South Florida schools by will promoting life-long wellness skills, emphasizing physical activity and culturally sensitive nutrition, with the ultimate goals of improving the health, academic performance and attendance of elementary school children. The goal of Kidz Bite Back™ is to change the way schools, students, and communities think about nutrition and physical activity. To learn more about Kidz Bite Back™, go to www.kidzbiteback.com.

Parents Step Up™ is an innovative, bilingual, childhood obesity prevention campaign launched in January, 2006 in South Florida sponsored by Baptist Health South Florida, Memorial Healthcare System’s Joe DiMaggio Children’s Hospital and Pharmed Group. The three organizations are collaborating to address the childhood obesity epidemic in Broward and Miami-Dade Counties, and to contribute meaningfully to the national dialogue on the issue. Parents Step Up is one of the first public information campaigns to address ultimate accountability and place it squarely on parents’ shoulders. To learn more about the Parents Step Up Campaign, visit www.parentsstepup.com, or www.familiasenmarcha.com (In Espanol).

The Institue For America's Health mission is to inspire, motivate, and educate youth to make healthy lifestyle choices. By employing innovative methodologies and a whole-child approach, The Institue For America's Health (IAH) will create educational opportunities that address all areas of human growth and development. The IAH's goal is to empower youth to become healthy productive adults and role models for future generations. To learn more about The Institue For America's Health visit www.healthy-america.org.

The SPARK Program is dedicated to improving the quantity and quality of physical activity for children and teachers everywhere. In June 1989, a team of researchers and educators received funding from the Heart, Lung, and Blood Institute of the National Institutes of Health, to create, implement, and evaluate an elementary physical education program that could eventually become a nationwide model. To learn more about SPARK, go to www.sparkpe.org.

If you know of other innovative campaigns, which are working toward making a measurable impact on the childhood obesity epidemic, please click here.