October 17, 2007
"Babes in BrandLand"
By T. L. Stanley, Brandweek 'Each day in the United States, millions of kids will sit in front of a TV (often, their own sets parents have placed in their bedrooms) on which they will watch thousands of TV commercials slotted into their favorite programs.'
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October 6, 2007
"Want a jolt with that? More beverages using caffeine to satisfy consumer demand"
By Se Young Lee, The Boston Globe 'People craving a caffeine fix are finding an increasing number of unusual beverage options, including juice, water, and beer.' |
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August 31, 2007
"Data Show No Progress On U.S. Obesity Problem"
Investor's Business Daily 'Another report of rising obesity rates in the U.S. has brought renewed attention to the market for obesity drugs. It's also raising more questions
about the drug industry's ability to come up with a diet pill that's both safe and effective. The report, released last week by the Trust for America's Health, compared data from 2003-05
with data from 2004-06. It found that obesity rates continued to rise in 31 of the 50 states last year. No state reported a decline.'
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July 31, 2007
"Burger King Potato Chips to Hit Market"
By Fiona Fleming, Associated Content 'Soon you won't need to hit your local Burger King to get its famous flame-broiled taste. Today the fast-food company announced that it has entered into an agreement to introduce its own line of snacks carrying the Burger King name.'
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July 27, 2007
"Coca-Cola Hires Allstate's Tripodi as Marketing Chief "
By Mary Jane Credeur, Bloomberg 'Coca-Cola Co. hired Allstate Corp.'s Joe Tripodi as its marketing chief, the seventh in the past decade, as the soft-drink maker seeks to boost sales and win consumers from PepsiCo Inc.'
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June 26, 2007
"Childhood Obesity, Under a Shaq Attack"
By Jennifer Frey, Washington Post 'When Shaquille O'Neal was 11, he was so abnormally large
that he had to bring his birth certificate when trick-or-treating. Never mind the phenomenal talent
that would be evident young and that has carried him to four NBA championships and a stratospheric
career. For years, he felt like an outsider and was treated like a freak.'
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May 14, 2007
"How Many Brands Do Young Children Recognize?"
By Jason DeRusha, CBS Broadcasting Inc. 'If you see a 2- or 3-year-old child and just think of
that toddler as a cute little kid, you're probably not in marketing.
Children under 3 represent a "$20 billion market," according to Susan Gregory Thomas,
an investigative journalist and author of the book, "Buy, Buy Baby." Researchers estimate
that children see 40,000 ads a year.'
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April 21, 2007
"Fighting Fast Food"
By Jennifer Hoff, KTTC TV 'Fast food junkies can no longer say, 'Ronald McDonald made me do it.' On Wednesday,
the US House of Representatives passed the 'Cheeseburger Bill', preventing lawsuits against the food industry
for making people fat.'
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April 4, 2007
"$500M Pledged To Fight Childhood Obesity"
Associated Press, CBS 'The Robert Wood Johnson Foundation said Wednesday it would spend $500 million over the next five years to combat an "epidemic" of childhood obesity.
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February 2, 2007
"Bush Urges Stepped-Up Campaign Against Childhood Obesity"
By Michael Abramowitz, Washington Post 'President Bush yesterday added his voice to the
growing debate over childhood obesity, as he met at the White House with representatives of some
of the companies considered responsible for aggravating the problem and urged them to stress the
importance of healthful eating and physical fitness in their marketing campaigns.'
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February 01, 2007
"Coke and Nestle Hit with a Lawsuit for 'Negative Calories'"
By Burt Helm, Business Week 'Earlier this month I wrote a story about Enviga, the new green tea soda from Coke and Nestle that the two companies say has "negative calories."
In it I mentioned that a watchdog group, the Center for Science in the Public Interest, had threatened to sue the pair for fraudulently marketing it as a weight loss product. Well, it happened.
Full release announcing the lawsuit, plus Coke's response, after the jump.'
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January 31, 2007
"FCC Announces Childhood Obesity Taskforce Participants"
News Release, Government Technology 'The Federal Communications Commission announced the list of participants on the task force on "Media and Childhood
Obesity: Today and Tomorrow". The task force will hold its first meeting on Wednesday February 14, 2007.'
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January 30, 2007
"McDonald's trip planner means fast food is never far away"
By Derrik J. Lang, The Seattle Times 'You can ignore the rest stop signs and billboards.
If you're driving to the Grand Canyon, Disney World or just down the street, the McDonald's Web site
can guide you to every Golden Arches between Point A and Point B.'
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January 15, 2007
"New Pepsi Generation Strategy Called On Track"
By Nina M. Lentini, Media Post Publications 'PEPSI'S LATEST INNOVATIONS--TO PUT
OUT cans with designs that are constantly rotating and to invite consumers to help design
a Pepsi billboard for Times Square--seem to be right on target, according to experts on
trends and the behavior of teens, the demographic the soft-drink giant most wants to get
back in the fold.'
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January 11, 2007
"Fast-Food Children"
By Lee Klein, Miami New Times 'In 1984, Rudy "Butch" Stanko was sentenced to six
years in prison for violating the Federal Meat Inspection Act. Court papers show that his
Cattle King Packing Company was not only riddled with rats and cockroaches, but also workers
at the facility routinely processed animals that were dead before arrival, hid diseased cows
from inspectors, and mixed rotten beef that had been returned by customers into newly
packaged hamburgers.'
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November 12, 2006
"Bracing for a food fight"
By Kay Lazar, The Boston Globe 'The games had exotic sounding names, such as Buka Ball and Oba. And the festivities included face time with Ronald McDonald.'
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November 8, 2006
"Putting Customers to Work"
By Edward Cone, Ziff Davis Media Inc. 'Click to the Coca-Cola Web site, and check out the growing
collection of video clips and musical podcasts available via links on the front page. This is "The Coke Show,"
the online centerpiece of the soft-drink giant's newest global marketing campaign, driven by the slogan,
"Welcome to the Coke side of life."'
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October 31, 2006
"Networks Eat Up Food Police Message on Trans Fats "
By Dan Gainor, Business & Media Institute 'ABC, NBC highlight pro-regulation forces and compare obesity to tobacco.'
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October 24, 2006
"Report may require firms to reveal food marketing to kids data
"
By Lorraine Heller, Decision News Media SAS 'Food and beverage manufacturers may soon be required to disclose
detailed information on their marketing activities and expenditures targeted toward children and adolescents,
the Federal Trade Commission (FTC) has said.'
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October 18, 2006
"Obesity Wars: Advantage, Disney"
The Ledger 'The folks looking to make snack foods a little healthier for kids have just picked up a well-known - and powerful - marketing ally: Capt. Jack Sparrow.'
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October 6, 2006
"Cutting School Snacks Could Curb Childhood Obesity"
ABC News 'Former President Clinton and the American Heart Association have reached a deal with some major food companies to set guidelines
for the levels of fat, sugar, sodium and calories that can be included in snack foods sold in school vending machines.'
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September 5, 2006
"ICO 2006: Experts call for global ban on junk food ads for kids
"
by Sarah White, http://calorielab.com.
'Today at the 10th International Conference on Obesity, health experts called for a
worldwide ban on junk food ads aimed at children. Guidelines drafted by the
International Obesity Task Force suggest that the UN Convention on the Rights
of the Child should be used to stop junk food companies and soft drink manufacturers
who are marketing to kids. The group also suggested that the World Health Organization
tackle the issue…' |
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August 19, 2006
"Who's to blame for the U.S. obesity epidemic?"
By Stone Phillips, www.MSNBC.com.
'Childhood obesity is a growing problem in this country-nearly one out of five American
children is overweight. Convincing kids to eat right can be a battle. And some critics say
the food industry has turned it into an unfair fight. In this Dateline report, the
industry fights back. This airs Dateline Friday, Aug. 18, 8 p.m.' |
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August 10, 2006
"McDonald's Aims to Mobilize the Late Night Crew"
By Kate Kaye, www.clickz.com.
'McDonalds may not be the first place people
think of when they hear "late night haunt," but the ubiquitous burger joint
aims to be just that, and it's hoping mobile coupons can help make it happen.
In an effort to spur more foot traffic during the typically slower wee hours,
the company has launched a direct response mobile coupon campaign enabled by
mobile marketing outfit Enpocket.' |
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August 1, 2006
"Media's New Beef with Fast Food: Now Salads Are Bad, Too"
By Ken Shepherd, NBC consumer correspondent.
'"Stop and drop those tongs," because
salads might not be good for you after all, warned NBC's Campbell Brown as she teased a
"Today's Consumer" segment on the morning show's August 2 program.' |
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August 1, 2006
"McDonald's Seeks Young Adults In Their Realm"
'As children, they
went to McDonald's for Happy Meals. Now they are twentysomethings, but to keep them
coming back, the fast-food company is employing a multifaceted marketing plan that
goes where the young-adult action is -- be it the beach, pop concerts, or even the
after-hours bar scene. Typical media won't reach this demographic, McDonald's Corp.
officials have decided, so they are tapping into iPods and using blogs and other
alternative communications methods to deliver their pitch.' |
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August 2006
"The latest stats show obesity rates soaring, as the health of America suffers"
Journal
of the National Medical Association.'Obesity rates continue to rise in the United States, making the goal of a healthy weight more urgent than ever.' |
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July 2006
"Is your state
overweight?" - View the interactive map
By Kathleen Donnelly, MSN Health & Fitness.
'Only 20 years ago, what you weighed was mainly your own concern. That was before statistics
showed that 60 percent of adult Americans weigh too much, and 17 percent of American children
and teens are overweight or obese, too.' |
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June 29, 2006
"Fast
Food Chains Buck the Healthy Trend"
By Pallavi Gogoi, Business Week Online.
"Burger joints are making healthy profits by
catering to Americans' appetite for beefed-up menus at bargain prices. (Burp!)" |
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June 21, 2006
"KFC Gets Fried. Is Starbucks Next?"
By Kate DuBose Tomassi, Forbes.com.
...So why is the coffee seller among the more
often demonized fast-food chains on CSPI's hit list? Jacobsen says Starbucks sells an apple fritter that
has 12 grams of trans fat, almost the healthy limit for an entire week, and almost as much as a
three-piece chicken combo meal at KFC." |
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June 13, 2006
"KFC Sued To Slim Down Chicken"
Forbes.com.
"On Tuesday, the Center for Science in the Public Interest sued fast-food chain KFC's parent company, YUM!
Brands in an attempt to have a court force KFC to stop using partially hydrogenated oils in its cooking." |
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June 5, 2006
"Coalition
Launches Fight Against Childhood Obesity"
By Kathryn Sotnik, ABC- WMTW, Portland Maine,
'PORTLAND, Maine -- A partnership between a number of Portland-area businesses and organizations
hopes to contribute $1.5 million toward fighting childhood obesity in Maine over the coming years.' |
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May 25, 2006
"McDonalds burger goes McMassive for World Cup"
www.foodanddrinkeurope.com.
'Leading fast food chain McDonalds has
announced the launch of a super-sized Big Mac burger for the World Cup event,
amid a flurry of opposition from food experts and MPs.' |
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