Stupid Things Big Fat Executives Said
Much like tobacco industry executives, the 'Big Fat Executives' -- executives in the fast food, soft drink and junk food industries - open their mouth and say the stupidest things. So we decided to compile a list, which not only provides insight into what Big Fat Executives think about childhood obesity, it's also good for a laugh.

We have a message for kids under 10-years-old who read this list. You have probably been taught the word 'stupid' is inappropriate and should not be used. We agree. However, sometimes there are exceptions to rules, and this is one of those times. These Big Fat Executives - who are so arrogant and unwilling to address the childhood obesity epidemic in any meaningful way -- are saying things that are simply best defined as 'stupid.' And there are times you just have to call things what they are. If after reading this list you disagree that what these Big Fat Executives are saying is stupid, please click here share your thoughts with us.

August, 2005 "Our data tells us that in high schools, kids are consuming a couple of ounces a day on average." Abigail Rogers, Coca Cola Company On the consumption of full-calorie soft drinks in high schools.

April, 2006 "Children need more pushups, not less fat or sugar." By Lisa Katic, Snack Food Association Nutritionist and Health Policy Advisor On the childhood obesity epidemic not being related at all to food.

2005 "The company hasn't hidden nutritional information from the public." By Lisa Howard, spokesperson for McDonald's NOTE: McDonald's Corp. settled a suit in 2005 for $8.5 million after failing to disclose to the public that it had not yet changed its cooking oil, which contains trans fatty acids, after it had publicly vowed to do so in 2002.

December, 2005 "Soft drinks are a very minor source of calories in the diets of American youth" and are "not contributing measurably to obesity rates in the school-age population." By Susan Neely, President and Chief Executive of The American Beverage Association On soft drinks.